Online surveys are conducted to get reviews from people/customer about the brands, products, work, entertainment, social medias etc... By surveying about their product they can come to know how their product or brand is promoted in the market. For example, Samsung conducting online survey about their products to get customers reviews about their product's quality, performance, price, reliability etc, so that they can improve their products according to customer's wish. This is just an example, similarly there are various reasons to conduct surveys. Companies prefers online survey to reach more people.
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